Diddy Pies


Corporate Identity, Packaging Design, POS.

About the Project

Village Butchers are a high-end butchers chain who produce a range of gourmet pies. They came to us looking to market a new product that they were developing

A meeting had been set up with a buyers from several large supermarket chains and they wanted us to produce a packaging concept that gave the product a distinct identity. We produced renders and mock-up packaging in response to their brief. It is bright, exciting and friendly. Its shape made it easy to produce but added perceived value to the product on the shelf.

We also designed promotional material to market the product on a trial run in house.

The concept was extremely well received by buyers from both M&S and Tesco but in the end the client decided to focus their efforts on other products and services they had in development.

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