Rye 51


Creative Direction, UX, UI, Front End Web Design and Development, Magento Development, Site migration and setup, Custom 3D shirt builder.

About the Project

We were commissioned in 2015 to undertake a review and partial rebuild of the Rye 51 Magento ecommerce site. Working closely with the client and development team we designed and made changes to their website front end, paying particular attention to the Menu UX and navigation to facilitate a better shopping experience. The site was migrated by us to a high performance server to improve load times and higher bandwidth load features. The site features a 3D shirt builder to allow users the ability to configure one of their limited edition shirts with custom measurements and tailoring. This was rebuilt from scratch to give a smoother, more premium experience utilising a number of UI and back-end improvements. We are about to embark on phase two features and functionality for this project, mainly to improve the mobile experience.